I had a chat about journalism recently, and I had a realization about just how weird science journalism, in particular, is.
Journalists aren’t supposed to be cheerleaders. Journalism and PR have very different goals (which is why I keep those sides of my work separate). A journalist is supposed to be uncompromising, to write the truth even if it paints the source in a bad light.
Norms are built around this. Serious journalistic outlets usually don’t let sources see pieces before they’re published. The source doesn’t have the final say in how they’re portrayed: the journalist reserves the right to surprise them if justified. Investigative journalists can be superstars, digging up damning secrets about the powerful.
When a journalist starts a project, the piece might turn out positive, or negative. A politician might be the best path forward, or a disingenuous grifter. A business might be a great investment opportunity, or a total scam. A popular piece of art might be a triumph, or a disappointment.
And a scientific result?
It might be a fraud, of course. Scientific fraud does exist, and is a real problem. But it’s not common, really. Pick a random scientific paper, filter by papers you might consider reporting on in the first place, and you’re very unlikely to find a fraudulent result. Science journalists occasionally report on spectacularly audacious scientific frauds, or frauds in papers that have already made the headlines. But you don’t expect fraud in the average paper you cover.
It might be scientifically misguided: flawed statistics, a gap in a proof, a misuse of concepts. Journalists aren’t usually equipped to ferret out these issues, though. Instead, this is handled in principle by peer review, and in practice by the scientific community outside of the peer review process.
Instead, for a scientific result, the most common negative judgement isn’t that it’s a lie, or a mistake. It’s that it’s boring.
And certainly, a good science journalist can judge a paper as boring. But there is a key difference between doing that, and judging a politician as crooked or a popular work of art as mediocre. You can write an article about the lying candidate for governor, or the letdown Tarantino movie. But if a scientific result is boring, and nobody else has covered it…then it isn’t newsworthy.
In science, people don’t usually publish their failures, their negative results, their ho-hum obvious conclusions. That fills the literature with only the successes, a phenomenon called publication bias. It also means, though, that scientists try to make their results sound more successful, more important and interesting, than they actually are. Some of the folks fighting the replication crisis have coined a term for this: they call it importance hacking.
The same incentives apply to journalists, especially freelancers. Starting out, it was far from clear that I could make enough to live on. I felt like I had to make every lead count, to find a newsworthy angle on every story idea I could find, because who knew when I would find another one? Over time, I learned to balance that pull better. Now that I’m making most of my income from consulting instead, the pressure has eased almost entirely: there are things I’m tempted to importance-hack for the sake of friends, but nothing that I need to importance-hack to stay in the black.
Doing journalism on the side may be good for me personally at the moment, but it’s not really a model. Much like we need career scientists, even if their work is sometimes boring, we need career journalists, even if they’re sometimes pressured to overhype.
So if we don’t want to incentivize science journalists to be science cheerleaders, what can we do instead?
In science, one way to address publication bias is with pre-registered studies. A scientist sets out what they plan to test, and a journal agrees to publish the result, no matter what it is. You could imagine something like this for science journalism. I once proposed a recurring column where every month I would cover a random paper from arXiv.org, explaining what it meant to accomplish. I get why the idea was turned down, but I still think about it.
In journalism, the arts offer the closest parallel with a different approach. There are many negative reviews of books, movies, and music, and most of them merely accuse the art of being boring, not evil. These exist because they focus on popular works that people pay attention to anyway, so that any negative coverage has someone to convince. You could imagine applying this model to science, though it could be a bit silly. I’m envisioning a journalist who writes an article every time Witten publishes, rating some papers impressive and others disappointing, the same way a music journalist might cover every Taylor Swift album.
Neither of these models are really satisfactory. You could imagine an even more adversarial model, where journalists run around accusing random scientists of wasting the government’s money, but that seems dramatically worse.
So I’m not sure. Science is weird, and hard to accurately value: if we knew how much something mattered already, it would be engineering, not science. Journalism is weird: it’s public-facing research, where the public facing is the whole point. Their combination? Even weirder.
