Category Archives: Science Communication

Pics or It Didn’t Happen

I got a tumblr recently.

One thing I’ve noticed is that tumblr is a very visual medium. While some people can get away with massive text-dumps, they’re usually part of specialized communities. The content that’s most popular with a wide audience is, almost always, images. And that’s especially true for science-related content.

This isn’t limited to tumblr either. Most of my most successful posts have images. Most successful science posts in general involve images. Think of the most interesting science you’ve seen on the internet: chances are, it was something visual that made it memorable.

The problem is, I’m a theoretical physicist. I can’t show you pictures of nebulae in colorized glory, or images showing the behavior of individual atoms. I work with words, equations, and, when I’m lucky, diagrams.

Diagrams tend to work best, when they’re an option. I have no doubt that part of the Amplituhedron‘s popularity with the press owes to Andy Gilmore’s beautiful illustration, as printed in Quanta Magazine’s piece:

Gotta get me an artist.

The problem is, the nicer one of these illustrations is, the less it actually means. For most people, the above is just a pretty picture. Sometimes it’s possible to do something more accurate, like a 3d model of one of string theory’s six-dimensional Calabi-Yau manifolds:

What, you expected a six-dimensional intrusion into our world *not* to look like Yog-Sothoth?

A lot of the time, though, we don’t even have a diagram!

In those sorts of situations, it’s tempting to show an equation. After all, equations are the real deal, the stuff we theorists are actually manipulating.

Unless you’ve got an especially obvious equation, though, there’s basically only one thing the general public will get out of it. Either the equation is surprisingly simple,

Isn’t it cute?

Or it’s unreasonably complicated,

Why yes, this is one equation that covers seventeen pages. You're lucky I didn't post the eight-hundred page one.

Why yes, this is one equation that covers seventeen pages. You’re lucky I didn’t post the eight-hundred page one.

This is great for first impressions, but it’s not very repeatable. Show people one giant equation, and they’ll be impressed. Show them two, and they won’t have any idea what the difference is supposed to be.

If you’re not showing diagrams or equations, what else can you show?

The final option is, essentially, to draw a cartoon. Forget about showing what’s “really going on”, physically or mathematically. That’s what the article is for. For an image, just pick something cute and memorable that references the topic.

When I did an article for Ars Technica back in 2013, I didn’t have any diagrams to show, or any interesting equations. Their artist, undeterred, came up with a cute picture of sushi with an N=4 on it.

That sort of thing really helps! It doesn’t tell you anything technical, it doesn’t explain what’s going on…but it does mean that every time I think of the article, that image pops into my head. And in a world where nothing lasts without a picture to document it, that’s a job well done.

Why You Should Be Skeptical about Faster-than-Light Neutrinos

While I do love science, I don’t always love IFL Science. They can be good at drumming up enthusiasm, but they can also be ridiculously gullible. Case in point: last week, IFL Science ran a piece on a recent paper purporting to give evidence for faster-than-light particles.

Faster than light! Sounds cool, right? Here’s why you should be skeptical:

If a science article looks dubious, you should check out the source. In this case, IFL Science links to an article on the preprint server arXiv.

arXiv is a freely accessible website where physicists and mathematicians post their articles. The site has multiple categories, corresponding to different fields. It’s got categories for essentially any type of physics you’d care to include, with the option to cross-list if you think people from multiple areas might find your work interesting.

So which category is this paper in? Particle physics? Astrophysics?

General Physics, actually.

General Physics is arXiv’s catch-all category. Some of it really is general, and can’t be put into any more specific place. But most of it, including this, falls into another category: things arXiv’s moderators think are fishy.

arXiv isn’t a journal. If you follow some basic criteria, it won’t reject your articles. Instead, dubious articles are put into General Physics, to signify that they don’t seem to belong with the other scholarship in the established categories. General Physics is a grab-bag of weird ideas and crackpot theories, a mix of fringe physicists and overenthusiastic amateurs. There probably are legitimate papers in there too…but for every paper in there, you can guarantee that some experienced researcher found it suspicious enough to send into exile.

Even if you don’t trust the moderators of arXiv, there are other reasons to be wary of faster-than-light particles.

According to Einstein’s theory of relativity, massless particles travel at the speed of light, while massive particles always travel slower. To travel faster than the speed of light, you need to have a very unusual situation: a particle whose mass is an imaginary number.

Particles like that are called tachyons, and they’re a staple of science fiction. While there was a time when they were a serious subject of physics speculation, nowadays the general view is that tachyons are a sign we’re making bad assumptions.

Assuming that someone is a republic serial villain is a good example.

Why is that? It has to do with the nature of mass.

In quantum field theory, what we observe as particles arise as ripples in quantum fields, extending across space and time. The harder it is to make the field ripple, the higher the particle’s mass.

A tachyon has imaginary mass. This means that it isn’t hard to make the field ripple at all. In fact, exactly the opposite happens: it’s easier to ripple than to stay still! Any ripple, no matter how small, will keep growing until it’s not just a ripple, but a new default state for the field. Only when it becomes hard to change again will the changes stop. If it’s hard to change, though, then the particle has a normal, non-imaginary mass, and is no longer a tachyon!

Thus, the modern understanding is that if a theory has tachyons in it, it’s because we’re assuming that one of the quantum fields has the wrong default state. Switching to the correct default gets rid of the tachyons.

There are deeper problems with the idea proposed in this paper. Normally, the only types of fields that can have tachyons are scalars, fields that can be defined by a single number at each point, sort of like a temperature. The particles this article is describing aren’t scalars, though, they’re fermions, the type of particle that includes everyday matter like electrons. Those sorts of particles can’t be tachyons at all without breaking some fairly important laws of physics. (For a technical explanation of why this is, Lubos Motl’s reply to the post here is pretty good.)

Of course, this paper’s author knows all this. He’s well aware that he’s suggesting bending some fairly fundamental laws, and he seems to think there’s room for it. But that, really, is the issue here: there’s room for it. The paper isn’t, as IFL Science seems to believe, six pieces of evidence for faster-than-light particles. It’s six measurements that, if you twist them around and squint and pick exactly the right model, have room for faster-than-light particles. And that’s…probably not worth an article.

Misleading Headlines and Tacky Physics, Oh My!

It’s been making the rounds on the blogosphere (despite having come out three months ago). It’s probably showed up on your Facebook feed. It’s the news that (apparently) one of the biggest discoveries of recent years may have been premature. It’s….

The Huffington Post writing a misleading headline to drum up clicks!

The article linked above is titled “Scientists Raise Doubts About Higgs Boson Discovery, Say It Could Be Another Particle”. And while that is indeed technically all true, it’s more than a little misleading.

When the various teams at the Large Hadron Collider announced their discovery of the Higgs, they didn’t say it was exactly the Higgs predicted by the Standard Model. In fact, it probably shouldn’t be: most of the options for extending the Standard Model, like supersymmetry, predict a Higgs boson with slightly different properties. Until the Higgs is measured more precisely, these slightly different versions won’t be ruled out.

Of course, “not ruled out” is not exactly newsworthy, which is the main problem with this article. The Huffington Post quotes a paper that argues, not that there is new evidence for an alternative to the Higgs, but simply that one particular alternative that the authors like hasn’t been ruled out yet.

Also, it’s probably the tackiest alternative out there.

The theory in question is called Technicolor, and if you’re imagining a certain coat then you may have an idea of how tacky we’re talking.

Any Higgs will do…

To describe technicolor, let’s take a brief aside and talk about the colors of quarks.

Rather than having one type of charge going from plus to minus like Electromagnetism, the Strong Nuclear Force has three types of charge, called red, green, and blue. Quarks are charged under the strong force, and can be red, green, or blue, while the antimatter partners of quarks have the equivalent of negative charges, anti-red, anti-green, and anti-blue. The strong force binds quarks together into protons and neutrons. The strong force is also charged under itself, which means that not only does it bind quarks together, it also binds itself together, so that it only acts at very very short range.

In combination, these two facts have one rather surprising consequence. A proton contains three quarks, but a proton’s mass is over a hundred times the total mass of three quarks. The same is true of neutrons.

The reason why is that most of the mass isn’t coming from the quarks, it’s coming from the strength of the strong force. Mass, contrary to what you might think, isn’t fundamental “stuff”. It’s just a handy way of talking about energy that isn’t due to something we can easily see. Particles have energy because they move, but they also have energy due to internal interactions, as well as interactions with other fields like the Higgs field. While a lone quark’s mass is due to its interaction with the Higgs field, the quarks inside a proton are also interacting with each other, gaining enormous amounts of energy from the strong force trapped within. That energy, largely invisible from an outside view, contributes most of what we see as the mass of the proton.

Technicolor asks the following: what if it’s not just protons and neutrons? What if the mass of everything, quarks and electrons and the W and Z bosons, was due not truly to the Higgs, but to another force, like the strong force but even stronger? The Higgs we think we saw at the LHC would not be fundamental, but merely a composite, made up of  two “techni-quarks” with “technicolor” charges. [Edited to remove confusion with Preon Theory]

It’s…an idea. But it’s never been a very popular one.

Part of the problem is that the simpler versions of technicolor have been ruled out, so theorists are having to invoke increasingly baroque models to try to make it work. But that, to some extent, is also true of supersymmetry.

A bigger problem is that technicolor is just kind of…tacky.

Technicolor doesn’t say anything deep about the way the universe works. It doesn’t propose new [types of] symmetries, and it doesn’t say anything about what happens at the very highest energies. It’s not really tied in to any of the other lines of speculation in physics, it doesn’t lead to a lot of discussion between researchers. It doesn’t require an end, a fundamental lowest level with truly fundamental particles. You could potentially keep adding new levels of technicolor, new things made up of other things made up of other things, ad infinitum.

And the fleas that bite ’em, presumably.

[Note: to clarify, technicolor theories don’t actually keep going like this, their extra particles don’t require another layer of technicolor to gain their masses. That would be an actual problem with the concept itself, not a reason it’s tacky. It’s tacky because, in a world where most physicists feel like we’ve really gotten down to the fundamental particles, adding new composite objects seems baroque and unnecessary, like adding epicycles. Fleas upon fleas as it were.]

In a word, it’s not sexy.

Does that mean it’s wrong? No, of course not. As the paper linked by Huffington Post points out, technicolor hasn’t been ruled out yet.

Does that mean I think people shouldn’t study it? Again, no. If you really find technicolor meaningful and interesting, go for it! Maybe you’ll be the kick it needs to prove itself!

But good grief, until you manage that, please don’t spread your tacky, un-sexy theory all over Facebook. A theory like technicolor should get press when it’s got a good reason, and “we haven’t been ruled out yet” is never, ever, a good reason.

 

[Edit: Esben on Facebook is more well-informed about technicolor than I am, and pointed out some issues with this post. Some of them are due to me conflating technicolor with another old and tacky theory, while some were places where my description was misleading. Corrections in bold.]

Why I Can’t Explain Ghosts: Or, a Review of a Popular Physics Piece

Since today is Halloween, I really wanted to write a post talking about the spookiest particles in physics, ghosts.

And their superpartners, ghost riders.

The problem is, in order to explain ghosts I’d have to explain something called gauge symmetry. And gauge symmetry is quite possibly the hardest topic in modern physics to explain to a general audience.

Deep down, gauge symmetry is the idea that irrelevant extra parts of how we represent things in physics should stay irrelevant. While that sounds obvious, it’s far from obvious how you can go from that to predicting new particles like the Higgs boson.

Explaining this is tough! Tough enough that I haven’t thought of a good way to do it yet.

Which is why I was fairly stoked when a fellow postdoc pointed out a recent popular physics article by Juan Maldacena, explaining gauge symmetry.

Juan Maldacena is a Big Deal. He’s the guy who figured out the AdS/CFT correspondence, showing that string theory (in a particular hyperbola-shaped space called AdS) and everybody’s favorite N=4 super Yang-Mills theory are secretly the same, a discovery which led to a Big Blue Dot on Paperscape. So naturally, I was excited to see what he had to say.

Big Blue Dot pictured here.

Big Blue Dot pictured here.

The core analogy he makes is with currencies in different countries. Just like gauge symmetry, currencies aren’t measuring anything “real”: they’re arbitrary conventions put in place because we don’t have a good way of just buying things based on pure “value”. However, also like gauge symmetry, then can have real-life consequences, as different currency exchange rates can lead to currency speculation, letting some people make money and others lose money. In Maldacena’s analogy the Higgs field works like a precious metal, making differences in exchange rates manifest as different prices of precious metals in different countries.

It’s a solid analogy, and one that is quite close to the real mathematics of the problem (as the paper’s Appendix goes into detail to show). However, I have some reservations, both about the paper as a whole and about the core analogy.

In general, Maldacena doesn’t do a very good job of writing something publicly accessible. There’s a lot of stilted, academic language, and a lot of use of “we” to do things other than lead the reader through a thought experiment. There’s also a sprinkling of terms that I don’t think the average person will understand; for example, I doubt the average college student knows flux as anything other than a zany card game.

Regarding the analogy itself, I think Maldacena has fallen into the common physicist trap of making an analogy that explains things really well…if you already know the math.

This is a problem I see pretty frequently. I keep picking on this article, and I apologize for doing so, but it’s got a great example of this when it describes supersymmetry as involving “a whole new class of number that can be thought of as the square roots of zero”. That’s a really great analogy…if you’re a student learning about the math behind supersymmetry. If you’re not, it doesn’t tell you anything about what supersymmetry does, or how it works, or why anyone might study it. It relates something unfamiliar to something unfamiliar.

I’m worried that Maldacena is doing that in this paper. His setup is mathematically rigorous, but doesn’t say much about the why of things: why do physicists use something like this economic model to understand these forces? How does this lead to what we observe around us in the real world? What’s actually going on, physically? What do particles have to do with dimensionless constants? (If you’re curious about that last one, I like to think I have a good explanation here.)

It’s not that Maldacena ignores these questions, he definitely puts effort into answering them. The problem is that his analogy itself doesn’t really address them. They’re the trickiest part, the part that people need help picturing and framing, the part that would benefit the most from a good analogy. Instead, the core imagery of the piece is wasted on details that don’t really do much for a non-expert.

Maybe I’m wrong about this, and I welcome comments from non-physicists. Do you feel like Maldacena’s account gives you a satisfying idea of what gauge symmetry is?

The Hardest Audience Knows Just Enough to Be Dangerous

You’d think that it would be hard to explain physics to people who know absolutely nothing about physics.

And you might be right, if there was anyone these days who knew absolutely nothing about physics. If someone didn’t know what atoms were, or didn’t know what a physicist was, then yes it would take quite a while to explain anything more than the basics. But most people know what atoms are, and know what physicists are, and at least have a basic idea that there are things called protons and neutrons and electrons.

And that’s often enough. Starting with a basis like that, I can talk people through the Large Hadron Collider, I can get them to picture Feynman Diagrams, I can explain, roughly, what it is I do.

On the other end, it’s not all that hard to explain what I do to people in my sub-field. Working on the same type of physics is like sharing a language, we have all sorts of terms to make explaining easier. While it’s still possible to trip up and explain too much or too little (a recent talk I gave left out the one part that one member of the audience needed…because everyone else would have gotten nothing out of it), you’re protected by a buffer of mutual understanding.

The hardest talks aren’t for the public, and they aren’t for fellow amplitudes-researchers. They’re for a general physics audience.

If you’re talking to physicists, you can’t start with protons and neutrons. Do that, and your audience is going to get annoyed with you rather quickly. You can’t rely on the common understanding everyone has of physics. In addition to making your audience feel like they’re being talked down to, you won’t manage to say anything substantial. You need to start at a higher level so that when you do describe what you do, it’s in enough detail that your audience feels like they really understand it.

At the same time, you can’t start with the jargon of your sub-field. If you want to really explain something (and not just have fifteen minutes of background before everyone tunes out) you need to build off of a common understanding.

The tricky part is, that “common understanding” is more elusive than you might think. For example, pretty much every physicist has some familiarity with Quantum Field Theory…but that can mean anything from “uses it every day” to “saw it a couple times back in grad school”. Too much background, and half your audience is bored. Too little, and half your audience is lost. You have to strike the proper balance, trying to show everyone enough to feel satisfied.

There are tricks to make this easier. I’ve noticed that some of the best speakers begin with a clever and unique take on something everyone understands. That way, people in very different fields will still have something they recognize, while people in the same field will still be seeing something new. Of course, the tricky part is coming up with a new example in the first place!

In general, I need to get better at estimating where my audience is. Talking to you guys is fun, but I ought to also practice a “physics voice” for discussions with physicists (as well as grants and applications), and an “amplitudes voice” for fellow specialists. The key to communication, as always, is knowing your audience.

No, Hawking didn’t say that a particle collider could destroy the universe

So apparently Hawking says that the Higgs could destroy the universe.

HawkingHiggs

I’ve covered this already, right? No need to say anything more?

Ok, fine, I’ll write a real blog post.

The Higgs is a scalar field: a number, sort of like temperature, that can vary across space and time. In the case of the Higgs this number determines the mass of almost every fundamental particle (the jury is still somewhat out on neutrinos). The Higgs doesn’t vary much at all, in fact it takes an enormous (Large Hadron Collider-sized) amount of energy to get it to wobble even a little bit. That is because the Higgs is in a very very stable state.

Hawking was pointing out that, given our current model of the Higgs, there’s actually another possible state for the Higgs to be in, one that’s even more stable (because it takes less energy, essentially). In that state, the number the Higgs corresponds to is much larger, so everything would be much more massive, with potentially catastrophic results. (Matt Strassler goes into some detail about the assumptions behind this.)

For those who have been following my blog for a while, you may find these “stable states” familiar. They’re vacua, different possible ways to set up “empty” space. In that post, I may have given the impression that there’s no way to change from one stable state, one “vacuum”, to another. In the case of the Higgs, the state it’s in is so stable that vast amounts of energy (again, a Large Hadron Collider-worth) only serve to create a small, unstable fluctuation, the Higgs boson, which vanishes in a fraction of a second.

And that would be the full story, were it not for a curious phenomenon called quantum tunneling.

If you’ve heard someone else describe quantum tunneling, you’ve probably heard that quantum particles placed on one side of a wall have a very small chance of being found later on the other side of the wall, as if they had tunneled there.

Using their incredibly tiny shovels.

However, quantum tunneling applies to much more than just walls. In general, a particle in an otherwise stable state (whether stable because there are walls keeping it in place, or for other reasons) can tunnel into another state, provided that the new state is “more stable” (has lower energy).

The chance of doing this is small, and it gets smaller the more “stable” the particle’s initial state is. Still, if you apply that logic to the Higgs, you realize there’s a very very very small chance that one day the Higgs could just “tunnel” away from its current stable state, destroying the universe as we know it in the process.

If that happened, everything we know would vanish at the speed of light, and we wouldn’t see it coming.

While that may sound scary, it’s also absurdly unlikely, to the extent that it probably won’t happen until the universe is many times older than it is now. It’s not the sort of thing anybody should worry about, at least on a personal level.

Is Hawking fear-mongering, then, by pointing this out? Hardly. He’s just explaining science. Pointing out the possibility that the Higgs could spontaneously change and end the universe is a great way to emphasize the sheer scale of physics, and it’s pretty common for science communicators to mention it. I seem to recall a section about it in Particle Fever, and Sean Carroll even argues that it’s a good thing, due to killing off spooky Boltzmann Brains.

What do particle colliders have to do with all this? Well, apart from quantum tunneling, just inputting enough energy in the right way can cause a transition from one stable state to another. Here “enough energy” means about a million times that produced by the Large Hadron Collider. As Hawking jokes, you’d need a particle collider the size of the Earth to get this effect. I don’t know whether he actually ran the numbers, but if anything I’d guess that a Large Earth Collider would actually be insufficient.

Either way, Hawking is just doing standard science popularization, which isn’t exactly newsworthy. Once again, “interpret something Hawking said in the most ridiculous way possible” seems to be the du jour replacement for good science writing.

“China” plans super collider

When I saw the headline, I was excited.

“China plans super collider” says Nature News.

There’s been a lot of worry about what may happen if the Large Hadron Collider finishes its run without discovering anything truly new. If that happens, finding new particles might require a much bigger machine…and since even that machine has no guarantee of finding anything at all, world governments may be understandably reluctant to fund it.

As such, several prominent people in the physics community have put their hopes on China. The country’s somewhat autocratic nature means that getting funding for a collider is a matter of convincing a few powerful people, not a whole fractious gaggle of legislators. It’s a cynical choice, but if it keeps the field alive so be it.

If China was planning a super collider, then, that would be great news!

Too bad it’s not.

Buried eight paragraphs in to Nature’s article we find the following:

The Chinese government is yet to agree on any funding, but growing economic confidence in the country has led its scientists to believe that the political climate is ripe, says Nick Walker, an accelerator physicist at DESY, Germany’s high-energy physics laboratory in Hamburg. Although some technical issues remain, such as keeping down the power demands of an energy-hungry ring, none are major, he adds.

The Chinese government is yet to agree on any funding. China, if by China you mean the Chinese government, is not planning a super collider.

So who is?

Someone must have drawn these diagrams, after all.

Reading the article, the most obvious answer is Beijing’s Institute of High Energy Physics (IHEP). While this is true, the article leaves out any mention of a more recently founded site, the Center for Future High Energy Physics (CFHEP).

This is a bit odd, given that CFHEP’s whole purpose is to compose a plan for the next generation of colliders, and persuade China’s government to implement it. They were founded, with heavy involvement from non-Chinese physicists including their director Nima Arkani-Hamed, with that express purpose in mind. And since several of the quotes in the article come from Yifang Wang, director of IHEP and member of the advisory board of CFHEP, it’s highly unlikely that this isn’t CFHEP’s plan.

So what’s going on here? On one level, it could be a problem on the journalists’ side. News editors love to rewrite headlines to be more misleading and click-bait-y, and claiming that China is definitely going to build a collider draws much more attention than pointing out the plans of a specialized think tank. I hope that it’s just something like that, and not the sort of casual racism that likes to think of China as a single united will. Similarly, I hope that the journalists involved just didn’t dig deep enough to hear about CFHEP, or left it out to simplify things, because there is a somewhat darker alternative.

CFHEP’s goal is to convince the Chinese government to build a collider, and what better way to do that than to present them with a fait accompli? If the public thinks that this is “China’s” plan, that wheels are already in motion, wouldn’t it benefit the Chinese government to play along? Throw in a few sweet words about the merits of international collaboration (a big part of the strategy of CFHEP is to bring international scientists to China to show the sort of community a collider could attract) and you’ve got a winning argument, or at least enough plausibility to get US and European funding agencies in a competitive mood.

This…is probably more cynical than what’s actually going on. For one, I don’t even know whether this sort of tactic would work.

Do these guys look like devious manipulators?

Indeed, it might just be a journalistic omission, part of a wider tendency of science journalists to focus on big projects and ignore the interesting part, the nitty-gritty things that people do to push them forward. It’s a shame, because people are what drive the news forward, and as long as science is viewed as something apart from real human beings people are going to continue to mistrust and misunderstand it.

Either way, one thing is clear. The public deserves to hear a lot more about CFHEP.

Look what I made!

In a few weeks, I’ll be giving a talk for Stony Brook’s Graduate Awards Colloquium, to an audience of social science grad students and their parents.

One of the most useful tools when talking to people in other fields is a shared image. You want something from your field that they’ve seen, that they’re used to, that they’ll recognize. Building off of that kind of thing can be a great way to communicate.

If there’s one particle physics image that lots and lots of people have seen, it’s the Standard Model. Generally, it’s organized into charts like this:

Standard_Model_of_Elementary_Particles

I thought that if people saw a chart like that, but for N=4 super Yang-Mills, it might make the theory seem a bit more familiar. N=4 super Yang-Mills has a particle much like the Standard Model’s gluon with spin 1, paired with four gluinos, particles that are sort of but not really like quarks with spin 1/2, and six scalars, particles whose closest analogue in the Standard Model is the Higgs with spin 0.

In N=4 super Yang-Mills, none of these particles have any mass, since if supersymmetry isn’t “broken” all particles have the same mass. So where mass is written in the Standard Model table, I can just put zero. The table I linked also gives the electric charge of each particle. That doesn’t really mean anything for N=4 super Yang-Mills. It isn’t a theory that tries to describe the real world, so there’s no direct equivalent to a real-world force like electromagnetism. Since everything in the theory has to have the same charge, again due to supersymmetry, I can just list all of their “electric charges” as zero.

Putting it all together, I get the diagram below. The theory has eleven particles in total, so it won’t fit into a nice neat square. Still, this should be more familiar than most of the ways I could present things.

N4SYMParticleContent

A Question of Audience

I’ve been thinking a bit about science communication recently.

One of the most important parts of communicating science (or indeed, communicating anything) is knowing your audience. Much of the time if a piece is flawed, it’s flawed because the author didn’t have a clear idea of who they’re talking to.

A persistent worry among people who communicate science to the public is that we’re really just talking to ourselves. If all the people praising you for your clear language are scientists, then maybe it’s time to take a step back and think about whether you’re actually being understood by anyone else.

This blog’s goal has always been to communicate science to the general public, and most of my posts are written with as little background assumed as possible. That said, I sometimes wonder whether that’s actually the audience I’m reaching.
Wordpress has a handy feature to let me track which links people click on to get to my blog, which gives me a rough way to gauge my audience.

When a new post goes up, I get around ten to twenty clicks from Facebook. Those are people I know, which for the most part these days means physicists. I get a couple clicks from Twitter, where my followers are a mix of young scientists, science journalists, and amateurs interested in science. On WordPress, my followers are also a mix of specialists and enthusiasts. Most interesting, to me at least, are the followers who get to my blog via Google searches. Naturally, they come in regardless of whether I have a new post or not, adding an extra twenty-five or so views every day. Judging by the sites (google.fr, google.ca) these people come from all over the world, and judging by their queries they run from physics PhD students to people with no physics knowledge whatsoever.

Overall then, I think I’m doing a pretty good job getting the word out. As my site’s Google rankings improve, more non-physicists will read what I have to say. It’s a diverse audience, but I think I’m up to the challenge.

Editors, Please Stop Misquoting Hawking

If you’ve been following science news recently, you’ve probably heard the apparently alarming news that Steven Hawking has turned his back on black holes, or that black holes can actually be escaped, or…how about I just show you some headlines:

FoxHawking

NatureHawking

YahooHawking

Now, Hawking didn’t actually say that black holes don’t exist, but while there are a few good pieces on the topic, in many cases the real message has gotten lost in the noise.

From Hawking’s paper:

ActualPaperHawking

What Hawking is proposing is that the “event horizon” around a black hole, rather than being an absolute permanent boundary from which nothing can escape, is a more temporary “apparent” horizon, the properties of which he goes on to describe in detail.

Why is he proposing this? It all has to do with the debate over black hole firewalls.

Starting with a paper by Polchinski and colleagues a year and a half ago, the black hole firewall paradox centers on contradictory predictions from general relativity and quantum mechanics. General relativity predicts that an astronaut falling past a black hole’s event horizon will notice nothing particularly odd about the surrounding space, but that once past the event horizon none of the “information” that specifies the astronaut’s properties can escape to the outside world. Quantum mechanics on the other hand predicts that information cannot be truly lost. The combination appears to suggest something radical, a “firewall” of high energy radiation around the event horizon carrying information from everything that fell into the black hole in the past, so powerful that it would burn our hypothetical astronaut to a crisp.

Since then, a wide variety of people have made one proposal or another, either attempting to avoid the seemingly preposterous firewall or to justify and further explain it. The reason the debate is so popular is because it touches on some of the fundamental principles of quantum mechanics.

Now, as I have pointed out before, I’m not a good person to ask about the fundamental principles of quantum mechanics. (Incidentally, I’d love it if some of the more quantum information or general relativity-focused bloggers would take a more substantial crack at this! Carroll, Preskill, anyone?) What I can talk about, though, is hype.

All of the headlines I listed take Hawking’s quote out of context, but not all of the articles do. The problem isn’t so much the journalists, as the editors.

One of an editor’s responsibilities is to take articles and give them titles that draw in readers. The editor wants a title that will get people excited, make them curious, and most importantly, get them to click. While a journalist won’t have any particular incentive to improve ad revenue, the same cannot be said for an editor. Thus, editors will often rephrase the title of an article in a way that makes the whole story seem more shocking.

Now that, in itself, isn’t a problem. I’ve used titles like that myself. The problem comes when the title isn’t just shocking, but misleading.

When I call astrophysics “impossible”, nobody is going to think I mean it literally. The title is petulant and ridiculous enough that no-one would take it at face value, but still odd enough to make people curious. By contrast, when you say that Hawking has “changed his mind” about black holes or said that “black holes do not exist”, there are people who will take that at face value as supporting their existing beliefs, as the Borowitz Report humorously points out. These people will go off thinking that Hawking really has given up on black holes. If the title confirms their beliefs enough, people might not even bother to read the article. Thus, by using an actively misleading title, you may actually be decreasing clicks!

It’s not that hard to write a title that’s both enough of a hook to draw people in and won’t mislead. Editors of the world, you’re well-trained writers, certainly much better than me. I’m sure you can manage it.

There really is some interesting news here, if people had bothered to look into it. The firewall debate has been going on for a year and a half, and while Hawking isn’t the universal genius the media occasionally depicts he’s still the world’s foremost expert on the quantum properties of black holes. Why did he take so long to weigh in? Is what he’s proposing even particularly new? I seem to remember people discussing eliminating the horizon in one way or another (even “naked” singularities) much earlier in the firewall debate…what makes Hawking’s proposal novel and different?

This is the sort of thing you can use to draw in interest, editors of the world. Don’t just write titles that cause ignorant people to roll their eyes and move on, instead, get people curious about what’s really going on in science! More ad revenue for you, more science awareness for us, sounds like a win-win!