A while back, I was surprised when I saw the writer of a well-researched webcomic assume that academics are paid for their articles. I ended up writing a post explaining how academic publishing actually works.

Now that I’m out of academia, I’m noticing some confusion on the other side. I’m doing freelance journalism, and the academics I talk to tend to have some common misunderstandings. So academics, this post is for you: a FAQ of questions I’ve been asked about freelance journalism. Freelance journalism is more varied than academia, and I’ve only been doing it a little while, so all of my answers will be limited to my experience.

Q: What happens first? Do they ask you to write something? Do you write an article and send it to them?

Academics are used to writing an article, then sending it to a journal, which sends it out to reviewers to decide whether to accept it. In freelance journalism in my experience, you almost never write an article before it’s accepted. (I can think of one exception I’ve run into, and that was for an opinion piece.)

Sometimes, an editor reaches out to a freelancer and asks them to take on an assignment to write a particular sort of article. This happens more freelancers that have been working with particular editors for a long time. I’m new to this, so the majority of the time I have to “pitch”. That means I email an editor describing the kind of piece I want to write. I give a short description of the topic and why it’s interesting. If the editor is interested, they’ll ask some follow-up questions, then tell me what they want me to focus on, how long the piece should be, and how much they’ll pay me. (The last two are related, many places pay by the word.) After that, I can write a draft.

Q: Wait, you’re paid by the word? Then why not make your articles super long, like Victor Hugo?

I’m paid per word assigned, not per word in the finished piece. The piece doesn’t have to strictly stick to the word limit, but it should be roughly the right size, and I work with the editor to try to get it there. In practice, places seem to have a few standard size ranges and internal terminology for what they are (“blog”, “essay”, “short news”, “feature”). These aren’t always the same as the categories readers see online. Some places have a web page listing these categories for prospective freelancers, but many don’t, so you have to either infer them from the lengths of articles online or learn them over time from the editors.

Q: Why didn’t you mention this important person or idea?

Because pieces pay more by the word, it’s easier as a freelancer to sell shorter pieces than longer ones. For science news, favoring shorter pieces also makes some pedagogical sense. People usually take away only a few key messages from a piece, if you try to pack in too much you run a serious risk of losing people. After I’ve submitted a draft, I work with the editor to polish it, and usually that means cutting off side-stories and “by-the-ways” to make the key points as vivid as possible.

Q: Do you do those cool illustrations?

Academia has a big focus on individual merit. The expectation is that when you write something, you do almost all of the work yourself, to the extent that more programming-heavy fields like physics and math do their own typesetting.

Industry, including journalism, is more comfortable delegating. Places will generally have someone on-staff to handle illustrations. I suggest diagrams that could be helpful to the piece and do a sketch of what they could look like, but it’s someone else’s job to turn that into nice readable graphic design.

Q: Why is the title like that? Why doesn’t that sound like you?

Editors in journalistic outlets are much more involved than in academic journals. Editors won’t just suggest edits, they’ll change wording directly and even input full sentences of their own. The title and subtitle of a piece in particular can change a lot (in part because they impact SEO), and in some places these can be changed by the editor quite late in the process. I’ve had a few pieces whose title changed after I’d signed off on them, or even after they first appeared.

Q: Are your pieces peer-reviewed?

The news doesn’t have peer review, no. Some places, like Quanta Magazine, do fact-checking. Quanta pays independent fact-checkers for longer pieces, while for shorter pieces it’s the writer’s job to verify key facts, confirming dates and the accuracy of quotes.

Q: Can you show me the piece before it’s published, so I can check it?

That’s almost never an option. Journalists tend to have strict rules about showing a piece before it’s published, related to more political areas where they want to preserve the ability to surprise wrongdoers and the independence to find their own opinions. Science news seems like it shouldn’t require this kind of thing as much, it’s not like we normally write hit pieces. But we’re not publicists either.

In a few cases, I’ve had people who were worried about something being conveyed incorrectly, or misleadingly. For those, I offer to do more in the fact-checking stage. I can sometimes show you quotes or paraphrase how I’m describing something, to check whether I’m getting something wrong. But under no circumstances can I show you the full text.

Q: What can I do to make it more likely I’ll get quoted?

Pieces are short, and written for a general, if educated, audience. Long quotes are harder to use because they eat into word count, and quotes with technical terms are harder to use because we try to limit the number of terms we ask the reader to remember. Quotes that mention a lot of concepts can be harder to find a place for, too: concepts are introduced gradually over the piece, so a quote that mentions almost everything that comes up will only make sense to the reader at the very end.

In a science news piece, quotes can serve a couple different roles. They can give authority, an expert’s judgement confirming that something is important or real. They can convey excitement, letting the reader see a scientist’s emotions. And sometimes, they can give an explanation. This last only happens when the explanation is very efficient and clear. If the journalist can give a better explanation, they’re likely to use that instead.

So if you want to be quoted, keep that in mind. Try to say things that are short and don’t use a lot of technical jargon or bring in too many concepts at once. Convey judgement, which things are important and why, and convey passion, what drives you and excited you about a topic. I am allowed to edit quotes down, so I can take a piece of a longer quote that’s cleaner or cut a long list of examples from an otherwise compelling statement. I can correct grammar and get rid of filler words and obvious mistakes. But I can’t put words in your mouth, I have to work with what you actually said, and if you don’t say anything I can use then you won’t get quoted.