If there’s one thing the Center for Communicating Science drummed into me at Stony Brook, it’s to be careful with words. You can teach your audience new words, but only a few: effectively, you have a vocabulary budget.
Sometimes, the risk is that your audience will misunderstand you. If you’re a biologist who talks about treating disease in a model, be careful: the public is more likely to think of mannequins than mice.
Sometimes, though, the risk is subtler. Even if the audience understands you, you might still be using up your vocabulary budget.
Now, “pupillary response” isn’t exactly hard to decipher. It’s pretty clearly a response by the pupil of the eye. From there, you can think about how eyes respond to bright light, or to darkness, and have an idea of what she’s talking about.
So nobody is going to misunderstand “pupillary response”. Nonetheless, that chain of reasoning? It takes time, and it takes effort. People do have to stop and think, if only for a moment, to know what you mean.
That adds up. Every time your audience has to take a moment to think back and figure out what you just said? That eats into your vocabulary budget. Enough moments like that, and your audience won’t have the energy to follow what you’re saying: you’ll lose them.
The last few Public Lectures haven’t had as much online engagement as they used to. Lots of people still watch them, but fewer have been asking questions on twitter, for example. I have a few guesses about why this is…but I wonder if this kind of thing is part of it. The last few speakers have been more free with technical terms, more lax with their vocabulary budget. I worry that, while people still show up for the experience, they aren’t going away with any understanding.
We don’t need to dumb things down to be understood. (Or not very much anyway.) We do need to be careful with our words. Use our vocabulary budget sparingly, and we can really teach people. Spend it too fast…and we lose them.