The Weird Incentives of Word Count

Many freelancers get paid per hour, or per day. Some have standard rates for typical tasks.

Journalism is rarely typical. And usually, we’re paid per word.

I’ve had many friends whose first thought is how easy that must be to exploit. Often they remember a story about a writer like Charles Dickens or Victor Hugo padding their books with digressions to up their pay. Those stories probably didn’t happen, and these days, that method is even less likely to work. When I pitch a piece, the editor and I agree beforehand on a target word count. The only way I get paid more than expected is if the editor agrees that it makes sense.

That said, there definitely are ways to exploit being paid by the word, if you wanted to. They’re just more subtle.

The source of any such exploit is to notice that writing is not actually the hard part of journalism. Research is time-consuming: the more people you talk to, the longer it takes. Writing, once you’re used to it, can go quite quickly. So the length of a piece itself doesn’t determine how much work it takes to write: research does.

In principle, longer pieces are supposed to take more research. Editors will have rough expectations for the number of sources you’ll interview, so this isn’t something you can skimp on, per se. And publications known for their high standards for research usually pay larger rates per-word.

But no matter how much you’re paid, research can go out of hand in the other direction. Journalism is about finding out the truth, and sometimes the truth is more complicated than expected. Sometimes you need more information, and need to fit in one more interview, then another, or run around chasing after missing info. Then you need to figure out how to fit it all into the same word count you started with.

So suppose you’re a freelancer who aspires to consistently pay their bills. You want to earn a certain amount per hour worked, but some projects can take much more work than others. So what do you do?

You look for the simple. You try to find stories that are unlikely to be complicated, that won’t have clashes of opinion that need to be represented or experts with different sides of the story. If you don’t find such a story, you simplify: you write a piece that makes the story sound cohesive, that papers over doubt, even if you’ve run into doubts yourself while writing it. If you’re consistent about it, you can do what your friends with salaries do, and earn a stable living.

Not the kind of exploit you had in mind, I suspect. And not, despite the sound of it, something you can do reliably. I find I’m always tempted by complexity, always drawn to investigate a story that’s a bit too big for the wordcount it’s supposed to fit.

But it is an ever-present incentive, one I suspect people with a larger roster of leads start to feel. If you’re paid by the word, then the best story tends to be a tidy one.

2 thoughts on “The Weird Incentives of Word Count”

  1. Peter Morgan's avatarPeter Morgan

    Is word count the only negotiable? Can’t big names (or, more likely, their agents) ask for and get payment by number of impressions of a webpage? If they have a book published they might ask for a review to be prominent on a front page or for other quid pro quo that is effectively payment for the value of their overall relationship with an outlet? There must be a hundred exploits that agents are familiar with but that individual authors might not easily discover for themselves.
    You hint at other possibilities when you say “And usually, we’re paid per word.” Are other arrangements more or less favorable to the author and to longer, deep-dive projects?
    The negative consequences of payment by word count look to have long-term negative consequences for outlets? If a magazine consistently plays simplistic articles because the editors don’t cultivate something more from their writers, some of their subscribers and casual visitors will eventually notice?

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    1. 4gravitons's avatar4gravitons Post author

      I don’t think anybody gets paid by commission, even the big names, and I don’t think there are many journalists who make enough from books or the like that advertising is a financially relevant quid pro quo for them personally, publishers usually take the lion’s share.

      The only alternate payment systems I’ve run into are on the other end of the scale: for smaller posts or posts with very little research expected (like a Q&A with a source) there can be a flat fee, instead of a per-word rate.

      The main thing that pushes in the other direction are the rates themselves. Big names often manage to command higher per-word rates, and outlets with higher expectations for research often back up those expectations with higher rates. Quanta likes depth, so they pay the highest rate I’ve seen in the industry, for example.

      But I do think that in general there is a real trend towards simplification in outlets over time, with new outlets sometimes succeeding by striking a new tone and then eventually becoming more uniform. It’s maybe subtler than you’d imagine, though.

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