I had a recurring “elevator pitch” at Lancefest earlier this summer. After explaining that I’m a science journalist now, I’d end with “so if you run into a story, let me know!”

One person had a question that left me stumped: “What counts as a story?”

I didn’t have a good response then. I’ve got a better one now, though I’m afraid it doesn’t fit in an elevator pitch. This is all based on my experience, so take it with a grain of salt. But here are the criteria that seem to matter:

First, a story usually needs a news hook. News is, in particular, supposed to be “new”. That doesn’t mean I can’t write about history, or established science. But editors like those stories a lot better if there is some recent development, within the past year or so, to tie it to. The new development doesn’t have to be all that important, the story can mostly focus on something else. But it needs to be somewhere in there.

Second, news stories are usually qualitative, not quantitative. I need to be able to tell a story about what happened, what actions people took and why they mattered. Quantitative developments usually only make the news if they’re so big that they shade into the qualitative: something doubling unexpectedly, for example.

Third, ideally a science news story is something that is getting the experts excited. Journalists aren’t supposed to judge the scientific merit of ideas on their own, they’re supposed to rely on experts. The most solid stories, the ones that are easiest to pitch, are ones where there’s a community of experts that largely think something is cool. That makes it easier to get good quotes, and easier to justify its relevance. If you accomplished something and you’re having trouble convincing anyone it matters, don’t start with me, start with your colleagues!

Fourth: less importantly, it helps when stories have a human angle. If you can tell a tale about how you came up with an idea, if you came from an unusual background, if something was hotly debated but now is deemed essential: these things sweeten a story, they capture readers’ interest, and editors see their value.

Finally, stories involve something changing. It can be something that just changed now, for a news piece, but it can also be something that changed over time, for a feature in a magazine. The key is change. “Old method still works” is not going to excite people, and it won’t count as news.

After writing all that out, I’m still not sure I answered the original question. But hopefully I’ve at least given some tips that can get you started. If you’re a scientist, and you see something that hits most of the boxes on this list but hasn’t been covered in the news yet, consider reaching out to me. You may have run into a story!