Lubos Motl has responded to my post from last week about the recent Caltech short, Quantum is Calling. His response is pretty much exactly what you’d expect, including the cameos by Salma Hayek and Kaley Cuoco.
The only surprise was his lack of concern for accuracy. Quantum is Calling got the conjecture it was trying to popularize almost precisely backwards. I was expecting that to bother him, at least a little.
Should it bother you?
That depends on what you think Quantum is Calling is trying to do.
Science popularization, even good science popularization, tends to get things wrong. Some of that is inevitable, a result of translating complex concepts to a wider audience.
Sometimes, though, you can’t really chalk it up to translation. Interstellar had some extremely accurate visualizations of black holes, but it also had an extremely silly love-powered tesseract. That wasn’t their attempt to convey some subtle scientific truth, it was just meant to sound cool.
And the thing is, that’s not a bad thing to do. For a certain kind of piece, sounding cool really is the point.
Imagine being an explorer. You travel out into the wilderness and find a beautiful waterfall.
How do you tell people about it?
One option is the press. The news can cover your travels, so people can stay up to date with the latest in waterfall discoveries. In general, you’d prefer this sort of thing to be fairly accurate: the goal here is to inform people, to give them a better idea of the world around them.
Alternatively, you can advertise. You put signposts up around town pointing toward the waterfall, complete with vivid pictures. Here, accuracy matters a lot less: you’re trying to get people excited, knowing that as they get closer they can get more detailed information.
In science popularization, the “news” here isn’t just news. It’s also blog posts, press releases, and public lectures. It’s the part of science popularization that’s supposed to keep people informed, and it’s one that we hope is mostly accurate, at least as far as possible.
The “signposts”, meanwhile, are things like Interstellar. Their audience is as wide as it can possibly be, and we don’t expect them to get things right. They’re meant to excite people, to get them interested in science. The expectation is that a few students will find the imagery interesting enough to go further, at which point they can learn the full story and clear up any remaining misconceptions.
Quantum is Calling is pretty clearly meant to be a signpost. The inaccuracy is one way to tell, but it should be clear just from the context. We’re talking about a piece with Hollywood stars here. The relative star-dom of Zoe Saldana and Keanu Reeves doesn’t matter, the presence of any mainstream film stars whatsoever means they’re going for the broadest possible audience.
(Of course, the fact that it’s set up to look like an official tie-in to the Star Trek films doesn’t hurt matters either.)
They’re also quite explicit about their goals. The piece’s predecessor has Keanu Reeves send a message back in time, with the goal of inspiring a generation of young scientists to build a future paradise. They’re not subtle about this.
Ok, so what’s the problem? Signposts are allowed to be inaccurate, so the inaccuracy shouldn’t matter. Eventually people will climb up to the waterfall and see it for themselves, right?
What if the waterfall isn’t there?
The evidence for ER=EPR (the conjecture that Quantum is Calling is popularizing) isn’t like seeing a waterfall. It’s more like finding it via surveying. By looking at the slope of nearby terrain and following the rivers, you can get fairly confident that there should be a waterfall there, even if you can’t yet see it over the next ridge. You can then start sending scouts, laying in supplies, and getting ready for a push to the waterfall. You can alert the news, telling journalists of the magnificent waterfall you expect to find, so the public can appreciate the majesty of your achievement.
What you probably shouldn’t do is put up a sign for tourists.
As I hope I made clear in my last post, ER=EPR has some decent evidence. It hasn’t shown that it can handle “foot traffic”, though. The number of researchers working on it is still small. (For a fun but not especially rigorous exercise, try typing “ER=EPR” and “AdS/CFT” into physics database INSPIRE.) Conjectures at this stage are frequently successful, but they often fail, and ER=EPR still has a decent chance of doing so. Tying your inspiring signpost to something that may well not be there risks sending tourists up to an empty waterfall. They won’t come down happy.
As such, I’m fine with “news-style” popularizations of ER=EPR. And I’m fine with “signposts” for conjectures that have shown they can handle some foot traffic. (A piece that sends Zoe Saldana to the holodeck to learn about holography could be fun, for example.) But making this sort of high-profile signpost for ER=EPR feels irresponsible and premature. There will be plenty of time for a Star Trek tie-in to ER=EPR once it’s clear the idea is here to stay.