Everybody Who Isn’t ”Viewers Like You”

Last week, I talked about how truthseekers get paid. But truth-tellers and truth-seekers are different things.

Consider educational kids’ shows on public television.

Nobody who works on Sesame Street is out there uncovering new letters and numbers. Bill Nye’s show wasn’t bringing analysis fresh from the lab.

The purpose of these shows is to educate. The purpose of education is to change minds.

So who pays for educational kids’ shows on public television?

If you’re from the US and watched PBS growing up, you remember one answer: “viewers like you!” US public television is supported by donations, ordinary people across the country who want it to keep on educating kids.

But you also might remember the lists of names that came before “viewers like you”. Some of those were things like “the Department of Education” or “a grant from the National Science Foundation”: government programs, in other words. Others were philanthropists and private foundations. Some were tied to companies, like the Intel Foundation, or Juicy Juice.

All of these groups, from government departments to donors, are trying to change kids’ minds. They support specific shows on specific topics, where they want kids to be better-informed. The same groups have the same kind of impact on schools. For example, I remember in elementary school we all learned to play a recorder, because a wealthy donor had given the school recorders out of the idea that music education was especially important.

For a truth-seeker like a journalist, accepting that kind of funding would be a problem. Grants for journalists tend to support things like travel, letting journalists learn more about specific topics, not pre-judging the conclusion. But children’s television is about truth-telling, not truth-seeking, so our standards are different. We trust the people making children’s television to care about whether they’re telling the truth. And because the topics aren’t new, we don’t usually worry about their judgement being biased.

All this is rather obvious. But now, consider science YouTube.

Some science YouTubers seem to have a mission much like children’s television. They’re there to teach, not to make independent judgements. They don’t search for truth on their own. And some of them are funded by educational grants, much like children’s television.

Others are a bit more like journalists, or even activists. People follow them for their opinions, to hear their assessment. They’re trying to be truth-seekers.

On YouTube, it’s not always obvious which is which.

There’s a particular group of philanthropists called Effective Altruists, and many of them are concerned about AI. So in between funding things like anti-malaria bed nets, some of them are giving grants to YouTubers to make educational content about AI-related risks.

Apparently, they reached out to Sabine Hossenfelder, which was a bad idea. Sabine Hossenfelder’s followers aren’t just looking for education on known facts. They’re looking for her judgements, her literal bullshit-rating on ideas. And so while she’s paid by “viewers like you”, she’s not really the type to get paid by that type of grant.

What I want to emphasize, and what looked like it was getting lost in the discussion, was that their pitch would have been totally reasonable for other YouTubers. Educators do occasionally get grants to educate on specific topics. This is in fact a totally normal thing. Some YouTubers are educators first and foremost, they aren’t there as truth-seekers, but truth-tellers, with a real difference in how careful they need to be about bias.

Some YouTubers are different from other YouTubers. News at 11.

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