When you’ve done a lot of science communication you start to see patterns. You notice the choices people make when they write a public talk or a TV script, the different goals and practical constraints that shape a piece. I’ve likened it to watching an old kung fu movie and seeing where the wires are.

I don’t have a lot of experience doing science journalism, I can’t see the wires yet. But I’m starting to notice things, subtle elements like notes at a wine-tasting. Just like science communication by academics, science journalism is shaped by a variety of different goals.

First, there’s the need for news to be “new”. A classic news story is about something that happened recently, or even something that’s happening right now. Historical stories usually only show up as new “revelations”, something the journalist or a researcher recently dug up. This isn’t a strict requirement, and it seems looser in science journalism than in other types of journalism: sometimes you can have a piece on something cool the audience might not know, even if it’s not “new”. But it shapes how things are covered, it means that a piece on something old will often have something tying it back to a recent paper or an ongoing research topic.

Then, a news story should usually also be a “story”. Science communication can sometimes involve a grab-bag of different topics, like a TED talk that shows off a few different examples. Journalistic pieces often try to deliver one core message, with details that don’t fit the narrative needing to wait for another piece where they fit better. You might be tempted to round this off to saying that journalists are better writers than academics, since it’s easier for a reader to absorb one message than many. But I think it also ties to the structure. Journalists do have content with multiple messages, it just usually is not published as one story, but a thematic collection of stories.

Combining those two goals, there’s a tendency for news to focus on what happened. “First they had the idea, then there were challenges, then they made their discovery, now they look to the future.” You can’t just do that, though, because of another goal: pedagogy. Your audience doesn’t know everything you know. In order for them to understand what happened, there are often other things they have to understand. In non-science news, this can sometimes be brief, a paragraph that gives the background for people who have been “living under a rock”. In science news, there’s a lot more to explain. You have to teach something, and teaching well can demand a structure very different from the one-step-at a time narrative of what happened. Balancing these two is tricky, and it’s something I’m still learning how to do, as can be attested by the editors who’ve had to rearrange some of my pieces to make the story flow better.

News in general cares about being independent, about journalists who figure out the story and tell the truth regardless of what the people in power are saying. Science news is strange because, if a scientist gets covered at all, it’s almost always positive. Aside from the occasional scandal or replication crisis, science news tends to portray scientific developments as valuable, “good news” rather than “bad news”. If you’re a politician or a company, hearing from a journalist might make you worry. If you say the wrong thing, you might come off badly. If you’re a scientist, your biggest worry is that a journalist might twist your words into a falsehood that makes your work sound too good. On the other hand, a journalist who regularly publishes negative things about scientists would probably have a hard time finding scientists to talk to! There are basic journalistic ethics questions here that one probably learns about at journalism school and we who sneak in with no training have to learn another way.

These are the flavors I’ve tasted so far: novelty and narrative vs. education, positivity vs. accuracy. I’ll doubtless see more over the years, and go from someone who kind of knows what they’re doing to someone who can mentor others. With that in mind, I should get to writing!